It's no secret that young adults have become so enmeshed in social networking that it's become part of the fabric of their daily lives. But a new Pew Research Center study reveals some interesting details on social media usage that could prove instructive in crafting get-out-the-vote efforts and communications strategies targeting other demographics.

Perhaps most noteworthy, use of social networking sites like Facebook and LinkedIn has risen sharply among Baby Boomers, with activity among Internet users ages 50-64 up 60 percent over last year, from 20 percent to 32 percent.

"While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine," Mary Madden, senior research specialist and report co-author, said in a statement.

Overall, some 65 percent of adult Internet users said they use social media, compared with 61 percent last year.

Also worthy of note: While women outpaced men in social networking, 69 percent to 60 percent, there were no significant differences in social networking use across racial/ethnic, socioeconomic, educational or geographic lines.

The survey of 2,277 adults, conducted April 26 to May 22 by Princeton Survey Research Associates International, has a 3.7-percentage-point margin of error.

To read the full report on the survey, click here.